Coaching

coaching

Get feedback on your project or company

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Talking

talking

Learn the business of game making through talks by international guests and partners

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Pitching

pitching

Pitch to 40+ international publishers

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Awards

awards

Celebrate the best Italian games published last year

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highlights
2020

50+ international publishers and investors
70+ italian game developments studios
14 countries represented
539 business meetings in 2 days
267 hours of meetings

Coaching

Ready to pitch?

Every studio and team that joins First Playable can book a couple of meetings for free to show its pitch or project to an international industry professional, Edward Valiente. Then, it will receive feedbacks about how to improve the deck and how to present it to the right publishers during the event.

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Edward Valiente

Talking

Learn the business of game making through talks by international and partners

01 july
02 JULY
01 july 2021
10:00 AM - 10:10 AM
Welcome speech
Welcome speech for publishers and investors ...
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01 july 2021
10:10 AM - 10:20 AM
Welcome Speech
Welcome speech for Italia game developers (ITA) ...
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01 july 2021
10:20 AM - 11:00 AM
First Playable fund and supporting policies for the game sector
How the Ministry of Economic Development is supporting the growth of the game development sector in Italy through the First Playable Fund (ITA) ...
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01 july 2021
11:00 AM - 12:00 PM
Epic Games presents unreal engine 5: bring your vision to the players
The recent Early Access of Unreal Engine 5 has been made available to every developer in the world, removing certain burdens of game development behind so they can focus on the important parts of the ...
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01 july 2021
12:00 PM - 13:00 PM
Incubators - a look at how everyone benefits when knowledge is shared
As the video games sector matures, grows and evolves there is knowledge to share, and talent to nurture. One way to do this is through Incubator schemes. But, what is an Incubator and why participate? ...
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01 july 2021
14:00 PM - 15:00 PM
All Over the Influence
A panel of experts in the field of Social Media and Content Creators will talk about their experiences as games communication has evolved rapidly and irrevocably over the past through years. The panel ...
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01 july 2021
15:00 PM - 16:00 PM
Martha is Dead: Bringing Tuscany to a global audience
Tuscany has contributed deeply to the cultural heritage of Italy and the World through art, literature, music, fashion and cinema.  This session intends to discuss how videogame development is follow ...
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01 JULY 2021
16:00 PM - 17:00 PM
Roundtable discussion with SteamWorld developers
“Q&A session with developers that worked on the SteamWorld game series. They will answer questions on the development of the SteamWorld game, give some insight on their mindset when designin ...
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01 JULY 2021
19:30 PM - 20:30 PM
Italian Video Game Awards 2021
The Italian video Game Awards reward the best video games published during the year and promote the cultural and artistic value of this medium. This year’s is the ninth edition of the awards and it ...
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02 july 2021
10:00 AM - 11:00 PM
Politics and video games: growth prospects in Italy and Europe
MEP On. Brando Benifei, On. Mirella Liuzzi, On. Federico Mollicone and On. Antonio Palmieri will discuss how Italy and Europe could benefit from the growth of the game industry. ...
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02 JULY
11:00 PM - 12:00 PM
Italy. Land of Wonders: A Video Game to spread Italian Culture in the World
02 JULY 2021
12:00 PM - 13:00 PM
The Italian Game - An overview on video game development in Italy
What does it mean to develop video games in Italy? Which are the challenges, which are the opportunities? Together with Valentina Paggiarin (Hive Division) and Alessandra Contin (La Stampa) we will fa ...
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02 JULY 2021
14:30 PM - 15:00 PM
GROWING THE TALENT OF GAME DEVELOPERS IN ITALY
The Minister of Youth Policy, On. Fabiana Dadone, interviewed by Pierpaolo Greco, will explain how the game development sector will shape the future of the next generations of coders, artists and desi ...
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02 JULY 2021
15:00 PM - 16:00 PM
Devs & Publishers - A combined perspective
Most developers look forward to signing a publishing deal, but that is only the beginning. What changes in their day-to-day work, and what does it mean to introduce new variables in the development pr ...
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02 JULY 2021
16:00 PM - 17:00 PM
From simulation to arcade: the Milestone vision of Hot Wheels Unleashed
The Hot Wheels project is a completely different type of game from the usual Milestone’s titles, the talk will introduce how we created the project and our approach to this title considering the com ...
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02 JULY 2021
17:00 PM - 18:00 PM
Video Games & Celebrities
Can video games and celebrities coexist? Listen ti representatives of Yonder and Gamindo, two studios that have come into contact respectively with the singer Mahmood and the influencer Chiara Ferragn ...
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02 JULY 2021
18:00 PM - 19:00 PM
Italians Abroad
As indicated by the IIDEA census, the video game industry in Italy continues to grow, both in number of companies and operators. The truth is, however, that there are also many Italian professionals w ...
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02 JULY 2021
18:00 PM - 19:00 PM
Game Dev Q&A With Steam’s Business Team
Join members of the Steam Business team from Valve in a casual group Q&A session to help you get the most out of shipping your game on Steam. We’ll be covering questions submitted by developers ...
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Pitching

pitch to 40+ international publishers powered by meettomatch

what

MeetToMatch is the most effective way to do business during First Playable.

how

Use the online meeting manager to browse through the attendees, manage your schedule and plan 30-minute meetings.

who

Between international publishers and investment funds, and Italian developers, start-ups and indie studios participating in First Playable.

The Italian video Game Awards reward the best video games published during the year and promote the cultural and artistic value of this medium.

This year’s is the ninth edition of the awards and it will be exclusively dedicated to Italian-made video games, a light on the best of the Italian development talent with the awards themselves decided by an international panel of respected luminaries from across the game industry. The award ceremony will be live streamed on 1 July 2021.

best
italian game

best
italian debut game

best
innovation

outstanding
individual contribution

Italy is known worldwide for food, art, design, fashion and cars. Yet, Italy is also the home of many video games. Works of international scope, winners of numerous prizes and awards.

On the occasion of the new edition of First Playable, Italy’s leading international event about game business, more than 70 Italian development studios have joined forces for this special promotion that will last from 1st to 5th July!!

Discover Italy through more than 150 unique video games! Buon divertimento!

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Media

Press kit
First Playable

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PRESS KIT
IVGA

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Press
Realeases

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